Universal goes back to the future with DRM-free music
Reading one of Bob Lefsetz’s latest letters recently I found out about Universal’s plan to offer digital music in a DRM-free format (although not through iTunes). Lefsetz takes a somewhat jaundiced view of the situation, and in particular makes the point (which I mostly agree with) that the key issue for music buyers is price, not DRM. Hypebot takes issue with his pessimism and (among other things) sees abandonment of DRM as key to enabling more experimentation in music retailing. I agree with this too, but I also remember: Haven’t we seen an experiment like this before? ...