Feel the love: Love/Hate brand scores for Firefox, etc.
I happened to stumble upon a blog post by Jennifer Rice on “Love/Hate brand scores". She did a thoroughly unscientific comparison of common brands based on querying Google for “I love Foo” and “I hate Foo” (similar to Googlefight, but taking the idea a bit further). I’ve recomputed her results and included some brands and products of interest to us. Here’s the original Love/Hate brand score table, with all figures recomputed based on new searches (partly so I can understand exactly how she computed her results, and partly to get a consistent baseline for adding Firefox et.al. ); I’ve left the brands in the same order as in Rice’s table for ease of comparison. ...