What is eMusic’s Free Prize?
I recently read Seth Godin’s book Small is the New Big—basically a collection of his blog posts published on dead trees. (I checked it out from the library, saving both my pocketbook and the environment.) One of the posts I found interesting highlighted the concept of the “free prize,” i.e., that little something extra you get from certain products and services: The Free Prize is the experience of service at the Ritz Carlton, when what you paid for was a good night’s sleep. ...