Radiohead and those email addresses
In the latest of his Lefsetz Letters” (not yet online) Bob Lefsetz touches on the strategy behind Radiohead’s “pay what you want” album release: How do acts establish a direct connection with their fanbase? How do they entice listeners to join their e-mail list, with authentic e-mail addresses? That’s the number one lesson of Radiohead’s “In Rainbows.” Give away something desirable and you get the right to make contact with your fans thereafter....