Emusic

This is the third in a series of posts (following parts 1 and 2) speculating on Amazon’s rumored entry into the digital music market. In this post I discuss how Amazon might adapt eMusic’s subscription model to its own purposes. To repeat the disclaimer I made previously: This is all fevered speculation and nothing more; I do not have any inside information about a possible Amazon acquisition of eMusic, nor about other future plans of Amazon or eMusic. But enough of disclaimers, on with the wild guesses: ...

In my previous post I speculated how Amazon’s rumored entry into the digital music market (e.g., through a possible acquisition of eMusic) might initiate some changes in the way music is sold online. In this post I make some specific predictions about how Amazon might integrate digital music offerings into its current online store. To repeat the disclaimer I made previously: This is all fevered speculation and nothing more; I do not have any inside information about a possible Amazon acquisition of eMusic, nor about other future plans of Amazon or eMusic. However speculation is always fun, so let’s start imagining the Amazon music store of the future: ...

When considering the possibility of Amazon buying eMusic, one of the things I think is most interesting is the potential impact of having a single major online music store sell both CDs and DRM-free digital tracks in an integrated way, and how that might affect the way both CDs and digital tracks are sold and perceived. (Smaller services such as Magnatune have provided such a combined offering already; however, with all due respect they’re not Amazon, one of the top five music retailers. Also, both Wal-Mart and Best Buy sell both CDs and digital tracks online, but not in an integrated manner.) I’m also excited by the possibility of bringing Amazon’s many industry-leading features (reviews, recommendations, etc.) to the digital music market. Although the rumored Amazon/eMusic deal may never come off, it’s still fun to speculate how it might lead to new sales and pricing models in the music industry. ...

Well, I leave off blogging about eMusic for a month and look what happens: I happen to check Hypebot this evening and find that Amazon is rumored to be buying eMusic. eMusic’s CEO David Pakman recently denied rumors of eMusic being sold, so this may or may not prove to be just a rumor and nothing more. In the meantime that hasn’t stopped some people on the EMusic message boards and elsewhere from being concerned that this might be The End of eMusic As We Know It. However I think if it does occur such an acquisition could make good sense for both companies and might be to the ultimate benefit of eMusic subscribers, Amazon customers, and the music industry in general. ...

I recently read Seth Godin’s book Small is the New Big—basically a collection of his blog posts published on dead trees. (I checked it out from the library, saving both my pocketbook and the environment.) One of the posts I found interesting highlighted the concept of the “free prize,” i.e., that little something extra you get from certain products and services: The Free Prize is the experience of service at the Ritz Carlton, when what you paid for was a good night’s sleep. ...