How labels could optimize eMusic vs. non-eMusic sales
In part 2 of my series “Sympathy for the labels” (see also part 1) I discussed the concern of labels that selling through eMusic lowers overall profitability by diverting sales away from the iTunes Store and other higher-priced outlets. Note that I’m referring here to labels that are realizing at least some profit from eMusic sales. As I wrote in part 2, labels that are losing money on every track sold through eMusic, e.g., due to fixed per-track mechanical royalties, should not be selling through eMusic, period. However even if a label’s eMusic-related sales are profitable, the label might still have a legitimate concern about whether those sales are supplementing sales through other services, or displacing them. ...